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DBS RED HEROES

Publicity

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RED Heroes (2021, 2022)

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Group Planning & Strategy, Transformation Group

Experience Strategy Team

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RED Heroes is an internal bank-wide campaign aimed to recognise bank staff for exemplifying the values of RED- Respectful, Easy to deal with and Dependable. It aims to highlight the achievements and exemplary qualities of champions working in DBS, otherwise known as the RED Heroes.

In 2022, the theme revolved around Superheroes, as we saw these RED Heroes to be super people. As such, we designed the collateral with inspiration from newspaper articles from old time favourites like Spiderman and The Incredibles. Darleen did up the assets while I focused on pumping out content for EDMs.

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When it came to the publicity video, time was once again not on our end due to work disruptions.

 

Within a night, I created an intro for the 2022 publicity video as a back-up plan due to vendor and budget constraints.

 

I used AE for this, and honestly I had a lot of fun! In the end, we managed to secure a professional vendor to churn out the whole video right on time. This intro cut was nevertheless still a fond memory of mine because I pushed myself to work with a new software (new to me).

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